Advertising is the non personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.
Advertising can use in;
magazine ads
the meaning of this ads is we look the beans is freshly picked beans
Billboards
when we see the billboard,we know the we can search a thousand song in iPod
Website
TV commercial
Marketing in advertising design
Marketing is the process of planning and executing the conception,pricing,distribution,
and promotion of ideas,goods,and services to create exchanges that satisfy the perceived needs,wants,and objectives of individuals and organizations.
Different of marketing and advertising
Marketing-developing products,pricing them strategically,and promoting them through sales and advertising activities
Advertising-inform,persuade and remain groups of customers or markets,about the need satisfying values of the company's good and services.
TASK 1 (week 1-2)
The Anatomy of Advertising design
- Introduction to subject/topic/issue
- Images shown/Examples
- Conclusion
Advertising Techniques
WEASEL WORDS
“Weasel words" are used to suggest a positive meaning without actually really making any guarantee e.g. a scientist says that a diet product might help you to lose weight the way it helped him to lose weight.
Example of Weasel Words
PATRIOTISM
The suggestion that purchasing this product shows your love of your country e.g. a company brags about its product being made in America and employing American workers.
Example of Patriotism
PLAIN FOLKS
The suggestion that the product is a practical product of good value for ordinary people e.g. a cereal manufacturer shows an ordinary family sitting down to breakfast and enjoying their product.
Example of Plain Folks
TESTIMONIAL
A famous personality is used to endorse the product e.g. a famous basketball player (Michael Jordan) recommends a particular brand of skates.
Example of Testimonial
SIMPLE SOLUTIONS
Avoid complexities, and attack many problems to one solutions. e.g. Buy this makeup and you will be attractive, popular, and happy.
Example of Simple Solutions
Marketing Research
For this task student need to research about company marketing and make an infographic.
Final Task (guerrilla marketing)
For final task student need to find some company to make a marketing. So i choose Converse to make my guerrilla marketing. So i choose Converse sneakers and the slogan is Shoes Are Boring,Wear Sneakers.
Sketch
I'm expert in drawing so I come out with idea about doodle at my design.
The Converse Collection
In this book are collected sneakers and wallpaper. Various genres are wearing sneakers no matter are working or hangout.
Converse Brochure
Brochure to promote converse
Multimedia Campaign
There are history about the brand Converse, to sneakers
Converse 'Get Loud'
A trip of sneakers Converse
The Converse ad
Sneakers Girl Doodle
Sneakers Punk Rock Doodle
Ad On Train
Converse Doodle Design
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